# Clarevo
> Clarevo is a done-for-you LinkedIn thought leadership managed service for B2B professionals. We write, schedule, and publish 30 LinkedIn posts per month per profile using a proprietary voice extraction system — so executives, consultants, coaches, and founders build visible authority and generate inbound pipeline without spending time on content.

## What Clarevo Does

Clarevo handles the full LinkedIn content operation for B2B professionals who know they should be building their presence on LinkedIn but don't have the time, consistency, or desire to write. The service is not a tool, a course, or a template library. It's a managed service: we do the work, you approve the calendar, and posts go live under your name, in your voice, on your schedule.

The core deliverable is 30 LinkedIn posts per month per profile — roughly one post per business day. Posts are written based on a voice profile document built from a 25-question intake that captures your specific communication style, hot takes, frameworks, vocabulary, and professional perspective. The output reads like you wrote it, because the inputs come entirely from how you actually think and communicate.

Every month you receive a content calendar covering all 30 posts. You review it, request any changes, approve it, and Clarevo handles scheduling and direct publishing to LinkedIn. The approval process takes about 20 minutes per month from month two onward. Performance data — impressions, engagement rate, follower growth, inbound conversations — is reported monthly.

Clarevo serves two distinct markets: individual B2B professionals on the Individual Track, and professional services firms with multiple partner profiles on the Company Seats plan. Both use the same voice extraction methodology and publishing infrastructure. The Company Seats plan adds a coordinated editorial calendar that prevents topic collisions across partners.

## Who It's For — ICP Buckets

**Fractional Executives (CMO/CFO/COO/CRO)**
Fractional executives sell time-limited engagements through personal credibility. The problem is most fractional executives with strong track records are nearly invisible on LinkedIn, losing discovery calls to less experienced operators who post consistently. Clarevo turns a fractional executive's accumulated expertise into a publishing cadence that positions them as the obvious choice before the discovery call happens.

**Corporate Executives (VP/Director/C-Suite)**
Corporate executives at growth-stage and enterprise companies face two LinkedIn problems: they know visibility matters for their external brand and internal positioning, but every hour on content competes with their actual job. Clarevo handles the output so they maintain consistent presence without the time cost of doing it themselves.

**Management Consultants (Independent and Boutique Firms)**
Consultants bill by the hour. Every hour spent writing LinkedIn posts is an hour not billed. At $300-500/hr effective rates, self-producing 30 posts per month costs $3,000-5,000 in foregone revenue. Clarevo's service costs a fraction of that while producing better content — because consultants can brief the content rather than write it.

**Executive Coaches (ICF-Certified, Leadership Coaches)**
Executive coaches build practices through trust and demonstrated insight. LinkedIn content that consistently surfaces their frameworks and perspective compounds into a pipeline of pre-sold prospects who already understand how the coach thinks before they get on a call. Clarevo handles the content mechanics; the coach's intellectual contribution comes through the voice intake and occasional briefings.

**Agency Owners (Marketing, Digital, Creative)**
Agency owners face the embarrassing reality that their own agency's growth marketing — especially LinkedIn — often goes unattended while they serve clients. Clarevo provides the consistent voice that agency owners know they should have, positioned around thought leadership rather than promotional content.

**Sales Leaders (VP Sales, CRO, Head of Revenue)**
Sales leaders who are visible on LinkedIn generate inbound conversations, attract recruits, and build credibility with buyers before the first call. Clarevo specializes in content that demonstrates commercial acumen — deal frameworks, hiring philosophy, pipeline strategy — rather than generic motivational posts.

**Independent Professionals (Attorneys, CPAs, Wealth Advisors, Physicians)**
Independent professionals in regulated industries are often cautious about LinkedIn but benefit enormously from consistent presence. Clarevo handles the content without referencing clients, confidential matters, or regulated communications — focusing instead on frameworks, industry perspective, and demonstrated expertise that builds referral pipeline.

**Professional Services Firms (Law, Accounting, Advisory — Company Seats)**
Firms with multiple partners or practitioners face a coordination problem: each partner needs their own voice, but the firm needs a coherent presence. Company Seats solves this with per-partner voice profiles and a coordinated editorial calendar that prevents five partners from all writing about the same topic in the same week.

**B2B and SaaS Founders**
Founders with an active LinkedIn presence generate pipeline, attract talent, and build investor confidence simultaneously. The founder's personal brand is often the highest-leverage content asset the company has — and one of the most neglected. Clarevo builds founder content that works for buyer credibility and investor due diligence at the same time.

## Pricing

### Individual Track ($698/month)

The Individual Track is a single-profile managed service at $698 per month. There are no contracts and no minimum commitment. The month-to-month model reflects confidence in the service — clients stay because results compound, not because they're locked in.

What $698/month includes: 30 LinkedIn posts published per month, full voice profile extraction, monthly content calendar (review in about 20 minutes), scheduling and direct publishing to LinkedIn, monthly performance summary covering impressions, engagement rate, follower growth, and inbound conversations, unlimited revision rounds on any post or calendar, and the 60-day engagement growth guarantee.

The effective cost per post at $698/month is $23.27 per published post, fully managed. For a professional billing $300+/hr, the break-even on time alone is under three hours per month.

### Company Seats ($2,495/month base, $698/additional seat)

Company Seats is designed for professional services firms where multiple partners or practitioners need individual LinkedIn presence. The base plan is $2,495/month for three profiles. Each additional seat is $698/month — the same price as the Individual Track, with the addition of coordinated editorial planning across all seats.

What Company Seats adds over Individual: a coordinated editorial calendar that prevents topic collisions across all partner profiles, editorial oversight that ensures the firm's broader positioning is reflected across all posts without homogenizing individual voices, and consolidated performance reporting across all seats with per-seat breakdowns.

Firms with five partners, for example, would pay $2,495 + (2 × $698) = $3,891/month for all five profiles — roughly $778/partner/month. This is the cost of a single billable hour for most professionals at firms this size.

## What's Included (Every Plan)

- 30 LinkedIn posts per profile per month, written and published for you
- Voice profile extraction — 25-question intake capturing 15-20 specific communication markers
- Monthly content calendar delivered for review before any post is scheduled
- One-round approval — review, request changes, approve in about 20 minutes
- Scheduling and direct publishing to LinkedIn — nothing goes live without your approval
- Monthly performance summary: impressions, engagement rate, follower growth, inbound conversations
- Unlimited revision rounds — any post, any calendar, no limit
- Month-to-month billing, no contracts, no cancellation penalties
- 60-day engagement growth guarantee

## How It Works — Three Steps

**Step 1 — Voice Extraction (Week 1, approximately 30 minutes)**
After signup, you complete a 25-question voice intake asynchronously — no call required, no scheduling friction. The intake captures your communication style, the frameworks you actually use in your work, vocabulary you naturally gravitate toward, topics you have genuine opinions on, and the professional perspective that makes your point of view distinct. Clarevo uses the intake to build a voice profile document containing 15-20 specific communication markers. This document governs every post written for your profile going forward.

**Step 2 — Content Calendar (Week 2, approximately 20 minutes)**
Using the voice profile, Clarevo builds your first monthly content calendar — 30 posts with hooks, formats, and brief outlines for each. You receive the calendar for review. You can approve it as-is, request revisions to specific posts, or redirect topics entirely. Unlimited revisions until the calendar is exactly what you want. Most clients approve their first calendar with minor revisions. From month two onward, the calibration is tighter and most reviews take under 20 minutes.

**Step 3 — Publishing (Ongoing)**
Once the calendar is approved, posts are scheduled and published directly to LinkedIn at the times and cadence specified. You don't need to do anything. Posts go live in your name, in your voice, on schedule. At the end of each month you receive a performance summary covering what moved and what the content produced in terms of engagement and inbound activity.

## The Voice Profile System

The voice profile is what separates Clarevo from generic AI content and commodity ghostwriters. Generic tools generate posts that sound like LinkedIn. The voice profile system generates posts that sound like you.

The 25-question intake collects seven categories of input: (1) your vocabulary and phrases — the language you actually use in emails, meetings, and client conversations; (2) your frameworks — the mental models and approaches you've developed through your work; (3) your hot takes — the things you genuinely believe that most people in your industry would push back on; (4) your professional history — the moments, mistakes, and inflection points that shaped how you work; (5) your communication patterns — whether you write in long-form analysis, short punchy assertions, narrative stories, or structured frameworks; (6) your ICP — who you're trying to reach, what they care about, and what problem you solve for them; and (7) your content preferences — topics you want to own, topics you want to avoid, and anything that's off limits.

From the intake, Clarevo extracts 15-20 specific communication markers. These are not abstractions like "writes conversationally." They are specifics: the three analogies you consistently use, the type of opening statement you gravitate toward, the word choices that appear in your writing but not in anyone else's, the structural pattern your best explanations follow. Every post is written against the voice profile.

## Honest Limitations

**Follower counts are not guaranteed.** Clarevo can produce content that consistently earns engagement. It cannot guarantee a specific follower number by a specific date. Follower growth depends on posting frequency (controlled), content quality (controlled), starting audience size (not controlled), ICP match (influenced by content targeting), and LinkedIn's algorithm (not controlled). Clients with larger starting audiences typically see faster absolute growth.

**LinkedIn DM automation is not offered.** Clarevo does not automate LinkedIn outreach, connection requests, or direct messages. These activities violate LinkedIn's Terms of Service when automated, create compliance exposure, and damage the credibility that content marketing is designed to build. Clarevo's value is in the content that generates inbound. The follow-through on inbound conversations is the client's domain.

**Content does not replace relationship-based selling.** LinkedIn content accelerates pipeline by building visibility and credibility before the first conversation. It does not replace discovery calls, proposals, or the human work of closing. Clients who see the best results use LinkedIn presence as a warm-up layer on top of active business development, not as a substitute for it.

**The 60-90 day pipeline timeline is typical, not guaranteed.** Clients typically see engagement improvements in the first 30 days. Inbound conversations from qualified prospects typically begin around day 60-90. This timeline depends on starting audience size, ICP specificity, and consistency of publishing. Clients with very small starting audiences (under 500 connections) may take longer.

**Results vary by ICP specificity.** A post targeting "B2B professionals broadly" underperforms a post targeting "fractional CFOs at Series A companies." The more specifically the content addresses a defined buyer, the more likely that buyer is to engage and reach out. Clarevo will push for specificity in the voice intake, but the quality of the client's ICP definition affects outcomes.

## Content Calendar Format

Each monthly calendar contains 30 posts. Posts are planned across six format types, distributed to create variety while maintaining a consistent voice.

**Format types used:**
- Hook frameworks — posts that open with a counterintuitive statement and explain the reasoning
- Storytelling — first-person professional narratives that demonstrate expertise through experience
- Data and observation — posts that surface a number, trend, or pattern with a specific interpretation
- List frameworks — structured "X things I've learned" or "the 3 reasons..." posts with genuine substance
- Contrarian takes — posts that explicitly push back on conventional wisdom in the client's industry
- Soft CTA posts — posts that end with an implicit or explicit invitation to connect, reply, or book a call

The content calendar is delivered as a Google Doc or Notion page with each post presented in full draft form — not outlines, not briefs. Every post is readable, revisable, and ready to go. Clients can edit directly or leave comments for the Clarevo team to address.

Topic distribution is planned monthly based on the voice profile, recent posts, current events in the client's industry, and any briefings the client provides. The goal is a calendar where every post reinforces a coherent professional narrative over time rather than a random collection of individual posts.

## Performance Reporting

Monthly performance summaries are delivered within the first week of the following month. The report covers four primary metrics per profile:

**Impressions** — Total reach of all published posts for the month, with post-level breakdown of the top 5 performers.

**Engagement rate** — Reactions, comments, and reposts divided by impressions. Industry benchmarks are provided for context. Engagement rate is the primary quality signal — it indicates whether the content is resonating with the target audience.

**Follower growth** — Net new followers gained during the month. Reported as a count and a percentage change from the prior period.

**Inbound conversations** — Client-reported count of qualified conversations initiated by inbound contact from LinkedIn. This is the ultimate pipeline metric and is tracked on the honor system, since Clarevo does not have access to the client's LinkedIn inbox.

In Phase 0 and Phase 1, reporting uses Shield Analytics data where available and native LinkedIn analytics as the primary source. In Phase 2 and beyond, Clarevo will integrate with LinkedIn's MDP API for more granular data access.

## The 60-Day Guarantee

If a client does not see measurable engagement growth on their LinkedIn profile within 60 days of their first published post, Clarevo refunds the first month's payment. No questions, no required explanation, no process beyond making the request.

The guarantee is triggered by the client's assessment, not by a metric threshold. "Measurable engagement growth" is interpreted broadly — if the client doesn't feel the needle has moved, the guarantee applies.

The guarantee exists because 60 days of consistent, voice-accurate content almost always produces observable change for any active LinkedIn profile. The guarantee is a commitment against low-quality output, not a promise of a specific ROI.

## Frequently Asked Questions

**Will the posts actually sound like me — not like AI?**
This is the only thing that matters, so it's where we spend the most time. The voice intake is 25 questions capturing your hot takes, frameworks, vocabulary, and communication style. We extract 15-20 specific markers before writing a single post. Clients consistently describe posts as sounding more like them than content they write themselves. Unlimited rewrites if anything misses.

**How much of my time does this take?**
Month one: 45-60 minutes total. The voice intake (done asynchronously, no call required) takes about 30 minutes. Your first calendar review takes 20 minutes. Month two and beyond: 20 minutes per month to review and approve your calendar. Everything else is handled.

**How long until I start seeing inbound conversations?**
Engagement typically improves in the first 30 days. Inbound conversations from qualified prospects start appearing around day 60-90 for most clients. Results depend on current audience size and ICP specificity. We track impressions, engagement rate, follower growth, and inbound conversations month over month.

**Do I approve every post before it goes live?**
Yes. You review the full month's calendar before anything is scheduled. Every post is visible, editable, and revisable. Nothing goes live without your approval. The calendar review takes about 20 minutes and can be done from your phone.

**My specialty is pretty niche. Will this work?**
Niche is an advantage, not a liability. A narrower audience means every post reaches exactly the right people. The more specific your expertise, the more specifically we write. Generic content kills LinkedIn strategies. Specificity builds them.

**Can I post about professional work without confidentiality issues?**
Yes. We never write posts that reference specific clients, describe confidential situations, or share non-public information. We capture the patterns, principles, and frameworks you've developed — the derivative IP that's yours, not your clients'. This is how effective professional LinkedIn content works.

**Will posts get flagged as AI-generated?**
The voice profile system is specifically designed to prevent this. Generic AI detectors flag generic AI content. Posts built on 15-20 communication markers from your actual voice are stylistically distinctive. The goal is content that reads like you — not like ChatGPT's interpretation of a professional LinkedIn post.

**What is the 60-day guarantee exactly?**
If you don't see measurable engagement growth on your LinkedIn profile within 60 days of your first published post, we refund your first month. No questions, no hoops.

**What does the Individual Track cost?**
$698 per month. Month-to-month, no contracts. Includes 30 posts per month, voice profile, content calendar, scheduling, publishing, performance reporting, and unlimited revisions.

**What does Company Seats cost?**
$2,495 per month for 3 partner profiles. Additional profiles are $698 per seat. Month-to-month, no contracts. Includes full voice extraction per partner, coordinated editorial calendar with no topic collisions, and all Individual Track features per seat.

**Can I pause or cancel?**
Yes. Month-to-month with no cancellation penalties. That said — between engagements or slow periods is exactly when consistent LinkedIn presence matters most. We'd rather discuss what pipeline-focused content looks like during a transition than watch you go dark.

**How does the Company Seats editorial coordination work?**
Each partner gets their own voice profile and their own calendar. The editorial coordination layer reviews all calendars together before delivery, identifies any topic overlaps or positioning conflicts, and resolves them. Partners don't post the same frameworks in the same week. The firm's presence across all partners builds a coherent collective narrative over time rather than noise.

**What happens during onboarding?**
After signup: (1) You receive the voice intake link and complete it asynchronously — no scheduling required. (2) Clarevo builds your voice profile document from the intake. (3) You receive your first content calendar within 10 business days. (4) You review, approve, and posts go live. First published post typically appears within 2 weeks of signup.

**Do you need access to my LinkedIn account?**
Yes. Publishing directly to LinkedIn requires either LinkedIn credentials or a LinkedIn-authorized scheduling tool with your authorization. Clarevo uses a LinkedIn-approved scheduling method. Your credentials are handled with strict access controls and are used only for publishing.

**What if I want to change my content direction mid-month?**
Contact the Clarevo team via email. Calendar adjustments, topic redirects, and mid-month strategic pivots are handled by the team directly. Unlimited revision scope means this is not an extra charge — it's part of the service.

**Is there a setup fee?**
No setup fee on either plan. Your first invoice is your first month's service. Voice extraction and onboarding are included in the monthly price.

**What industries do you work with?**
Any B2B professional services industry where personal reputation and demonstrated expertise drive buying decisions. The highest-density client categories are: fractional executives, management consultants, executive coaches, agency owners, sales leaders, and professional services firms (law, accounting, advisory, wealth management).

## Blog Articles Index

### LinkedIn Strategy

- The LinkedIn Content Strategy That Generated 11 Inbound Conversations in 90 Days (https://clarevo.ai/blog/linkedin-content-strategy-11-inbound-conversations/): A complete framework from voice extraction to publishing cadence for consistent pipeline generation. Covers the exact post mix, frequency, and format distribution used to generate 11 qualified inbound conversations over a 90-day window.

- Why Fractional Executives Lose Pipeline to Less Qualified Competitors (https://clarevo.ai/blog/fractional-executives-linkedin-pipeline/): How LinkedIn visibility determines who gets the discovery call, regardless of credentials or track record. The visibility gap between fractional executives with strong results and those with consistent posting explains more new client acquisition variance than credential quality.

- The LinkedIn ROI Math Every Consultant Should Run Before Deciding to DIY (https://clarevo.ai/blog/linkedin-roi-math-consultants/): At $350/hr billable, writing 30 posts yourself costs $3,000+ in lost revenue. The full analysis including time, quality variance, consistency, and opportunity cost of the DIY vs. managed service decision.

### Personal Branding

- How to Write LinkedIn Posts That Sound Like You — Not Like AI (https://clarevo.ai/blog/linkedin-posts-authentic-voice/): The 25-question framework that captures communication markers generic AI tools miss. Covers vocabulary extraction, framework identification, and the structural patterns that make content recognizably yours.

- Why Your LinkedIn Engagement Dropped — And the 3 Changes That Fix It (https://clarevo.ai/blog/linkedin-engagement-dropped/): How to diagnose whether you have a content quality problem or a distribution problem — and what to do about each. Most engagement drops have one of three root causes; the article covers all three with specific fixes.

### Executive Growth

- Building in Public Without Oversharing: An Executive's Framework (https://clarevo.ai/blog/building-in-public-executives/): How to demonstrate deep expertise on LinkedIn without compromising client confidentiality or appearing self-promotional. The framework for extracting publishable insight from confidential engagements.

- The Executive LinkedIn Audit: 9 Things to Check Before You Post Anything (https://clarevo.ai/blog/executive-linkedin-audit/): Your LinkedIn profile is the landing page for everything you publish. Most executives have profiles that actively undermine their content. The 9-point audit covers headline, about section, experience framing, featured section, and visual presentation.

### Case Studies

- From 340 Connections to 2,800 Followers in 8 Months: The Full Breakdown (https://clarevo.ai/blog/340-to-2800-followers-case-study/): The exact post types, format mix, frequency, and strategic decisions behind a fractional COO's audience growth from a standing start to a meaningful LinkedIn presence.

- How a Management Consultant Generated $220K in New Engagements From 4 LinkedIn Posts (https://clarevo.ai/blog/management-consultant-220k-linkedin/): Not 4 months of posts. 4 specific framework posts, one targeted ICP, 60 days. The anatomy of each post and the decision-making process that produced the result.

### Founder Growth

- The Founder Brand Playbook: How LinkedIn Content Drives Pipeline and Fundraising Simultaneously (https://clarevo.ai/blog/founder-brand-linkedin-pipeline-fundraising/): How to build founder LinkedIn presence that works for buyer credibility and investor due diligence at the same time. The tension between B2B content and investor content is resolvable with the right framing — the article shows how.

## AI Discoverability Endpoints

- Services API: https://clarevo.ai/api/services.json
- Blog Articles API: https://clarevo.ai/api/articles.json
- FAQ API: https://clarevo.ai/api/faq.json
- AI Plugin Manifest: https://clarevo.ai/.well-known/ai-plugin.json
- OpenAPI Spec: https://clarevo.ai/.well-known/openapi.yaml

## Contact

- Email: hello@clarevo.ai
- Free LinkedIn Audit: https://clarevo.ai/intake/
- Legal: HHP, LLC