Terms of Service

1. Agreement to Terms

These Terms of Service ("Terms") are between you ("Client," "you," or "your") and Clarevo ("we," "our," or "us"), a division of Hellhorse Performance, LLC, a Texas limited liability company. They govern your use of the Clarevo content service at clarevo.ai.

No long-term contract required for the Individual Executive Track. Month-to-month. Cancel anytime — cancellation takes effect at the end of your current billing period. The Leadership Team Track requires a 3-month initial period to properly onboard a full executive team, then becomes month-to-month. By completing our intake form or making a payment, you confirm you have read and agree to these Terms. If you're acting on behalf of a company, you represent you have authority to do so.

You must be at least 18 years old to use Clarevo. By using our service, you represent and warrant that you are at least 18 years of age. If you are under 18, you may not use or access the service under any circumstances.

If you do not agree to these Terms, do not use our service.

2. Service Description

Clarevo is a done-for-you LinkedIn thought leadership service for B2B professionals. We extract your voice and expertise through an onboarding intake process, create original LinkedIn content in your authentic voice, and schedule and publish that content on your behalf.

Our service includes:

• Voice extraction and profile creation from your intake questionnaire and discovery call
• Monthly content creation (posts written to match your voice, POV, and ICP)
• Content approval process (draft delivery for your review before publishing)
• Scheduling and publishing to LinkedIn via authorized tools
• Monthly performance summary (for clients on active plans)

Services are delivered remotely. No in-person meetings are required, though discovery calls and leadership assessments are conducted via video.

3. Individual Executive Track

4. Leadership Team Track

The 3-month minimum commitment reflects the time required to properly onboard a leadership team, establish coordinated content lanes, and produce measurable results. Early termination during the minimum period is not eligible for refund of remaining committed months, unless Clarevo has materially failed to deliver the agreed service.

5. Company Page Posting Add-on

Clarevo offers LinkedIn Company Page posting as an optional add-on for all account types, including Individual Executive and Leadership Team Track accounts.

Company page posting requires the account administrator to authorize Clarevo via the LinkedIn Community Management API. This authorization is separate from the individual profile connections used for personal content publishing.

Content posted to your company page is subject to the same approval workflow, quality standards, and compliance guardrails as personal profile content. Clarevo is not responsible for changes to LinkedIn's Community Management API availability or functionality.

6. Payment & Billing

Payment processing

All payments are processed by Stripe (Stripe, Inc.). By providing your payment information, you authorize Clarevo to charge your card on a recurring monthly basis for the applicable subscription fee until you cancel.

Billing date

Your billing date is set on the date you first complete payment. Subsequent charges occur on the same calendar date each month. If that date does not exist in a given month (e.g., the 31st in February), billing occurs on the last day of that month.

Price changes

We will notify you by email at least 30 days before increasing your subscription price. Price increases will not take effect until the billing cycle following the notice period. Continuing to use the service after the effective date of a price change constitutes acceptance of the new price.

Failed payments

If a payment fails, we will retry up to 3 times over 7 days. If payment cannot be collected after 3 attempts, your service will be paused until payment is resolved. Content will not be published while an account is in payment failure status.

Taxes

Prices listed do not include applicable sales tax. You are responsible for any applicable taxes in your jurisdiction. We will collect and remit Texas sales tax where required.

7. Cancellation & Refunds

How to cancel

You may cancel your subscription at any time by emailing hello@clarevo.ai or through your client dashboard. Cancellation takes effect at the end of your current billing period. No partial-month refunds are issued for unused time within a billing cycle.

30-day money-back guarantee

New clients on either track may request a full refund within the first 30 days of their initial subscription. To qualify, you must submit a refund request to hello@clarevo.ai within 30 calendar days of your first payment. This guarantee applies to first-time Clarevo clients only and is limited to one refund per individual or company.

Guarantee interaction

The 30-Day Money-Back Guarantee and the 60-Day Satisfaction Guarantee are separate guarantees. A client who exercises the 30-Day Money-Back Guarantee is not eligible for the 60-Day Satisfaction Guarantee, as their subscription will have already been refunded and terminated.

Leadership Team Track minimum commitment

The Leadership Team Track requires a 3-month minimum commitment. After the minimum period, you may cancel with 15 days written notice before your next billing date. Early cancellation during the minimum commitment period does not entitle you to a refund of committed months, except under the 30-day money-back guarantee for first-month clients.

Post-cancellation data access

• Read-only access: Your content history, analytics, and voice profile remain accessible in read-only mode in your client dashboard for 30 days after cancellation.
• Data archival: After the 30-day read-only period, your data is archived. You may request an export of your archived data for up to 90 days after the read-only period ends. After 90 days, all client data is permanently deleted.
• LinkedIn disconnection: Your LinkedIn profile connection is revoked upon cancellation. Clarevo will no longer have access to post on your behalf or view your analytics.
• Voice Profile deletion: Voice Profile data is deleted upon written request in accordance with GDPR and CCPA requirements. If no deletion request is received, voice profile data follows the standard archival and deletion timeline above.

Refund policy

• 30-Day Guarantee: Full refund for first month, new clients only, as described above.
• 60-Day Satisfaction Guarantee (Individual Track): First-month refund if you are not satisfied within 60 days, per Section 3 terms.
• Service failure: If Clarevo materially fails to deliver agreed services (e.g., publishes no posts for 14+ consecutive days without your approval), you are entitled to a pro-rated refund for the days of non-delivery.
• General policy: Outside of the above, all subscription fees are non-refundable. Fees charged for completed months of service are not refundable.

Pausing service

We offer one-time service pauses of up to 30 days per 12-month period upon written request. During a pause, billing is suspended and no content is produced or published.

8. Seat Transfers & Account Portability

Clarevo is designed around individual voice profiles. The following policies govern how seats and profiles move between plans and companies.

"Go Independent" transfers

When an executive departs a company that holds a Leadership Team Track account, that executive may convert their seat to an Individual Executive plan ($598/month). The executive's voice profile, content history, and performance analytics transfer with the individual. The company's seat count adjusts at the next billing cycle. No partial refunds are issued for unused seat time within the current billing period.

Seat transfers between companies

An executive moving to a new company that also uses Clarevo may request a seat transfer. Seat transfers require all of the following:

• Verification of the executive's identity via their new company domain email address
• Written approval from the outgoing company's account administrator
• Written approval from the incoming company's account administrator
• Clarevo approval (to verify account standing and eligibility)

Upon an approved transfer, the executive's voice profile transfers to the new company's account. Company-specific content (posts created under the previous company's content calendar, topics, or strategy) does not transfer. The executive begins with a fresh content calendar at the new company.

Seat replacement

A company may replace the executive assigned to a seat at any time by notifying Clarevo in writing. The outgoing executive's voice profile is archived (and available for export upon request for 90 days). The incoming executive begins a new onboarding process. No proration is applied — the seat continues on its existing billing cycle.

Proration policy

The only proration allowed under these Terms is for synchronizing new seats to a company's existing billing cycle. For example, if a company adds a new seat mid-month, the first charge for that seat is prorated to align with the company's billing date (typically the 1st of the month). All other seat changes (replacements, departures, transfers) take effect at the next billing cycle without proration.

9. Done-for-You Content

Clarevo creates expert-crafted thought leadership content on your behalf. All content is based on your voice profile, intake responses, and topic guidance, and is reviewed for quality and brand alignment before delivery to you for approval.

Clarevo does not warrant that delivered content will be free from errors, inaccuracies, or omissions. We are not responsible for any consequences arising from published content that you have reviewed and approved.

You must notify us immediately if any approved content contains factual errors, confidential information, or anything that should not be published. Clarevo will make reasonable efforts to remove or correct published content upon timely notice.

10. Regulated Industries Disclaimer

Clarevo serves professionals across many industries, including those subject to regulatory oversight. The following applies to all clients, with particular relevance to clients in regulated fields such as financial services, healthcare, legal, insurance, and similar industries.

Client responsibility for regulatory compliance

You are solely responsible for ensuring that all content published on your behalf complies with all applicable laws, regulations, and industry-specific rules, including but not limited to:

• Securities and Exchange Commission (SEC) marketing and advertising rules
• Financial Industry Regulatory Authority (FINRA) communications guidelines
• Health Insurance Portability and Accountability Act (HIPAA) privacy requirements
• State bar association advertising and ethics rules
• Food and Drug Administration (FDA) promotional guidelines
• Federal Trade Commission (FTC) endorsement and testimonial rules
• Any other federal, state, or industry-specific regulatory requirements applicable to your profession

Compliance guardrails are a courtesy, not a guarantee

Clarevo provides compliance-oriented content guardrails as a courtesy for clients in regulated industries. These guardrails are based on general best practices and are designed to help flag potential compliance concerns during the content creation process. However, these guardrails are not a substitute for professional compliance review and do not guarantee that content meets your specific regulatory obligations.

Required pre-publication review

If you operate in a regulated industry, you must obtain approval from your compliance officer, legal counsel, or appropriate internal reviewer before approving content for publication. Clarevo's content approval workflow provides you with the opportunity to route drafts through your compliance process before publishing. It is your responsibility to use this opportunity.

Indemnification for regulatory claims

Clarevo is not liable for any regulatory penalties, fines, sanctions, enforcement actions, license suspensions, or other adverse regulatory outcomes resulting from content that you reviewed, approved, and authorized for publication. You agree to indemnify and hold harmless Clarevo against all claims, damages, losses, and expenses arising from regulatory actions related to your published content.

11. LinkedIn Platform Compliance

Clarevo operates in compliance with the LinkedIn User Agreement, LinkedIn Platform Terms, and LinkedIn's content policies. You are responsible for ensuring your LinkedIn account remains in good standing. Clarevo is not responsible for any LinkedIn account restrictions, suspensions, or terminations that result from your own conduct, violations of LinkedIn's terms, or actions taken by LinkedIn independently of Clarevo's publishing activity.

You agree not to use Clarevo's service to publish content that violates LinkedIn's policies, including but not limited to spam, false or misleading content, harassment, or content that violates applicable laws.

LinkedIn may update its platform terms at any time. If a LinkedIn policy change materially affects Clarevo's ability to deliver the service, we will notify you promptly and work with you to adjust the service accordingly.

12. Content Ownership & Intellectual Property

Your content

All content created by Clarevo on your behalf is owned by you upon payment of the applicable subscription fee. This includes LinkedIn posts, article drafts, content calendars, and any other deliverables produced as part of your service. Clarevo retains no rights to your published content and will not reproduce, repurpose, or redistribute your content without your written permission.

Upon cancellation, you may request a copy of all content created during your subscription within 90 days of cancellation.

Content publishing license

You grant Clarevo a limited, non-exclusive license to publish content to LinkedIn on your behalf as part of the service. This license is solely for the purpose of delivering the service described in these Terms. This license terminates automatically upon cancellation of your subscription or disconnection of your LinkedIn profile, whichever occurs first.

Voice profiles

Your Voice Profile is considered confidential client data, not Clarevo intellectual property. Your voice profile data, intake questionnaire responses, voice memo transcriptions, and writing style analysis belong to you and are subject to the confidentiality obligations in Section 13.

Anonymized performance data

Clarevo may use anonymized, aggregated performance data (e.g., average engagement rates across industries, content format benchmarks) for internal service improvement and industry benchmarking. Anonymized data will never include your name, company name, specific content, or any information that could reasonably identify you.

LinkedIn profile access license

By connecting your LinkedIn profile to Clarevo, you grant Clarevo a limited, revocable license to access your LinkedIn profile solely for the purpose of content publishing, analytics collection, and service delivery. This license terminates automatically upon cancellation or disconnection of your LinkedIn profile.

Clarevo's methodology and tools

Clarevo retains all rights to our proprietary content creation methodology, systems, workflow processes, quality frameworks, and the Clarevo brand. Nothing in these Terms transfers ownership of our intellectual property to you.

Feedback

If you provide feedback, suggestions, or ideas about our service, you grant Clarevo a non-exclusive, perpetual, royalty-free license to use that feedback to improve our service. We will not attribute feedback publicly without your permission.

Testimonials and case studies

With your written permission, Clarevo may reference you as a client, share engagement metrics, and use anonymized or attributed results in marketing materials. You may withdraw permission at any time, and we will remove your information from active marketing within 30 days.

13. Confidentiality

Both parties agree to keep confidential any non-public information disclosed in connection with the service. "Confidential Information" includes your voice profile data, business strategy, client information, and any information you mark as confidential. It does not include information that becomes publicly available through no fault of the receiving party.

Clarevo will not share your confidential information with other clients, third parties (except service providers under confidentiality obligations), or the public without your prior written consent.

Confidentiality obligations survive termination of the service for a period of 3 years.

14. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." CLAREVO MAKES NO WARRANTY, EXPRESS OR IMPLIED, THAT THE SERVICE WILL MEET YOUR SPECIFIC BUSINESS OBJECTIVES, GENERATE A SPECIFIC VOLUME OF LEADS, CLIENTS, OR REVENUE, OR ACHIEVE ANY PARTICULAR LINKEDIN METRICS.

LinkedIn platform performance depends on many factors outside Clarevo's control, including LinkedIn algorithm changes, your industry, your ICP, your posting consistency, and market conditions. Clarevo's obligation is to deliver high-quality content in your voice, published on schedule. Results are not guaranteed beyond the 60-Day Satisfaction Guarantee in Section 3.

Clarevo is not a law firm, accounting firm, or licensed financial advisory. Nothing in our content or service constitutes legal, financial, tax, or professional advice. Content published on your behalf is for informational and thought leadership purposes only.

15. Limitation of Liability

Platform and third-party limitations

Clarevo is not responsible for LinkedIn platform changes, algorithm updates, API deprecations, or service availability issues that affect content reach, engagement, or publishing capability. Clarevo does not guarantee specific engagement metrics, follower growth, lead generation results, or any particular business outcome from using the service.

Content approval as final review

Clarevo is not liable for any consequences arising from content that was reviewed and approved by you through the content approval workflow. The approval step is your final review opportunity, and approved content is published at your direction.

Maximum liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, CLAREVO'S TOTAL LIABILITY TO YOU FOR ANY CLAIM ARISING FROM OR RELATED TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE TOTAL FEES YOU PAID TO CLAREVO IN THE 3 MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

Exclusion of damages

IN NO EVENT SHALL CLAREVO BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOST PROFITS, LOST REVENUE, LOSS OF DATA, LOSS OF BUSINESS OPPORTUNITY, REPUTATIONAL DAMAGE, OR REGULATORY PENALTIES, EVEN IF CLAREVO HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

These limitations apply regardless of the theory of liability (contract, tort, negligence, strict liability, or otherwise) and survive the termination of these Terms.

16. Indemnification

You agree to indemnify, defend, and hold harmless Clarevo and its officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising from: (a) your use of the service; (b) content you approve and authorize for publication; (c) your violation of these Terms; (d) your violation of any applicable law or third-party rights; (e) any claim that your content infringes a third party's intellectual property or other rights; or (f) any regulatory penalties, fines, sanctions, or enforcement actions resulting from content you reviewed, approved, and authorized for publication, including claims by the SEC, FINRA, state bar associations, HIPAA enforcement, or any other regulatory body.

17. Termination

By you

You may cancel your subscription at any time per Section 6. Upon cancellation, access to the service and content creation ceases at the end of your current billing period.

By Clarevo — with notice and opportunity to cure

Clarevo may terminate your account for material breach of these Terms by providing 30 days written notice and an opportunity to cure the breach within that 30-day period. If the breach is cured to Clarevo's reasonable satisfaction within the notice period, termination will not proceed.

By Clarevo — immediate termination

Clarevo may terminate or suspend your account immediately, without prior notice or opportunity to cure, in the following circumstances: (a) violations of the Acceptable Use Policy; (b) fraud, misrepresentation, or illegal activity; (c) non-payment after dunning efforts have been exhausted (typically 3 attempts over 14 days); or (d) continuing to serve you would cause legal or regulatory exposure for Clarevo.

In cases of termination for non-payment or policy violation, no refund of prepaid fees will be issued. In cases of termination by Clarevo for reasons unrelated to your conduct, a pro-rated refund for unused days in your current billing period will be issued.

Effect of termination

Upon termination, all access to the service ceases. Post publishing authorization is revoked. Your voice profile data is retained for 90 days per our data retention policy, then deleted.

18. General Provisions

Force majeure

Neither party shall be liable for any failure or delay in performing its obligations under these Terms where such failure or delay results from circumstances beyond that party's reasonable control, including but not limited to: acts of God, natural disasters, epidemics or pandemics, war, terrorism, government actions, embargoes, sanctions, labor disputes, power failures, internet or telecommunications failures, denial-of-service attacks, or third-party platform outages (including LinkedIn, Stripe, or any infrastructure provider). The affected party shall notify the other party promptly and use commercially reasonable efforts to resume performance. If a force majeure event prevents service delivery for more than 60 consecutive days, either party may terminate the agreement without penalty, and Clarevo shall refund prepaid fees for undelivered service days.

Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving the parties' original intent.

Entire agreement

These Terms, together with the Privacy Policy, SMS Policy, and any Order Form or Statement of Work executed between the parties, constitute the entire agreement between you and Clarevo regarding the subject matter hereof and supersede all prior or contemporaneous communications, representations, or agreements, whether oral or written.

Assignment

You may not assign or transfer these Terms without Clarevo's prior written consent. Clarevo may assign these Terms in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of its assets, provided the assignee agrees to be bound by these Terms. Any attempted assignment in violation of this section is void.

No waiver

Failure by either party to enforce any provision of these Terms shall not constitute a waiver of that provision or the right to enforce it at a later time.

Notices

All notices under these Terms shall be in writing and sent to the email address on file. Notices by Clarevo to the client are effective when sent to the client's registered email address. Notices by the client to Clarevo shall be sent to legal@clarevo.ai and are effective upon receipt. Either party may update its notice address by providing written notice to the other party.

Survival

The following sections survive termination or expiration of these Terms: Content Ownership & IP (Section 12), Confidentiality (Section 13), Disclaimers (Section 14), Limitation of Liability (Section 15), Indemnification (Section 16), General Provisions (Section 18), and Governing Law & Disputes (Section 19).

19. Governing Law & Dispute Resolution

Governing law

These Terms are governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict-of-law provisions. Any legal action or proceeding arising under these Terms shall be brought exclusively in the courts located in Montgomery County, Texas.

Informal resolution

Before initiating any formal dispute, the parties agree to attempt to resolve the dispute informally by contacting hello@clarevo.ai. We will try to resolve the issue within 30 days of receiving notice.

Mandatory arbitration

Any dispute not resolved informally shall be submitted to binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. Arbitration shall take place in Montgomery County, Texas. The arbitrator's decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

Small claims exception

Notwithstanding the arbitration provision above, either party may bring an individual action in small claims court in Montgomery County, Texas, for disputes within the jurisdictional limits of that court.

Class action waiver

YOU AGREE THAT ANY CLAIMS WILL BE RESOLVED ON AN INDIVIDUAL BASIS AND NOT AS PART OF A CLASS ACTION, COLLECTIVE ACTION, OR REPRESENTATIVE PROCEEDING. YOU WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS ACTION LAWSUIT OR CLASS-WIDE ARBITRATION.

Venue

For any matter not subject to arbitration, you consent to exclusive jurisdiction and venue in the state or federal courts located in Montgomery County, Texas.

20. Changes to Terms

We may update these Terms from time to time. When we make material changes, we will notify active clients by email at least 14 days before the changes take effect. The updated Terms will be posted at clarevo.ai/terms with a new effective date.

If you do not agree to the updated Terms, you may cancel before the effective date. Continuing to use the service after the effective date constitutes acceptance of the updated Terms.

21. Contact

For questions about these Terms, billing disputes, or cancellation requests:

These Terms do not constitute legal advice. If you have questions about your legal obligations under these Terms, consult a qualified attorney.